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A clear, prioritised plan for a business just starting out — not a substitute for the full diagnostic, but a simpler place to begin.
A note on this page: this is a lighter, standalone service for businesses just starting out — not a substitute for the full Business Transformation Diagnostic, which is built for businesses that are already operating and need to understand what’s not working. New Business Foundation exists so a new business starts with a clear, prioritised plan instead of guessing what to set up first, or paying an agency to build things before anyone’s checked whether they’re the right things at all.
What this involves
- Understanding what actually needs to exist before you spend on a website or agency
- A short, focused plan — not a stack of software you don’t need yet
- Honest guidance on what to skip for now, not just what to add
What you get
- New Business Foundation Plan
- Platform & channel recommendation
- Messaging starting point
- 90-day setup checklist
- Guided website setup
- Social profile setup
- Brand messaging one-pager
Signs this is worth looking at
- You’re starting a business and don’t want to guess what to set up first
- You’ve priced web/marketing agencies and want a plan before committing to a bigger spend
- You’d rather spend £500 finding out what’s actually needed than £3,000 finding out the hard way
Investment
Every engagement is fixed-price, agreed before any work begins.
Essentials
£500
A focused plan covering platform, channels, and messaging, with a 90-day checklist.
Book a Discovery Session
Complete
£950
Everything in Essentials, plus guided setup so the plan actually gets built.
Book a Discovery SessionFixed-price, agreed upfront — the same rule as every other engagement, whatever the size.
A note on this page: New Business Foundation is a new offer, so I don’t have a dedicated case study for it yet — I’d rather tell you that directly than overstate it. What it draws on is the same diagnose-first thinking behind every case study on this site, just scaled to a business that’s just getting started.