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Turning National Delivery Into an Award-Winning Growth Story

Marketing & Communications leadership role, prior to founding K. Harbour & Co.

The situation

A national furnishing supplier to the UK's Build to Rent sector completed its largest project to date: furnishing 554 apartments across three new developments for a major UK BTR developer, spanning England, Wales and Scotland. Each site had its own layout, timeline and delivery challenges, including a storm that hit mid-installation at one location. The business needed this complex, multi-site delivery turned into a credible growth story — not just a completed job.

What I did

Directed the marketing team's development of a full case study covering the project end-to-end, aligned messaging across digital and sales channels, and worked closely with the operations and sales teams to make sure the story reflected what had actually happened on the ground — including the real operational challenges, not just the highlights.

554Apartments furnished
3UK nations, one delivery timeline
<12moStart to full completion

The result

554 apartments furnished across three UK nations within a year; the resulting case study and positioning contributed to the business winning a national industry award for interior design, with a shortlist repeat the following year. The work also led to an invitation to contribute a bylined article exploring the planning, project management and customer experience behind large-scale Build to Rent delivery.

"The key to successfully navigating the market is proper planning and tight project management."

From a published Build to Rent industry article.

Related publications

Published industry perspective. Following the project, I contributed a bylined article for a Build to Rent industry publication, exploring the planning and delivery considerations behind large-scale developments.

Read the published article ↗

Published project case study. The project itself was also documented publicly, covering the scale and operational context of the rollout described above.

View the original project case study ↗
A note on this case study: the physical project was delivered by the operations, design and installation teams of my former employer. My role was to lead the marketing strategy, develop the case study and coordinate the commercial storytelling around the project. The organisation remains unnamed throughout this website, although the related publications above remain publicly available in their original form.

Related services

Marketing Operations Business Transformation